ISTD MAGIC (2007) Concept 1

Bringing the website name into the design, but also emphasis the K.

Trying to propose Magic as something accessible to everyone. When you find out the secret to the Magic Trick it seems really obvious, and you wonder why you never thought of the answer yourself.

A bit stereo typical, but relating to my Audience more of teenagers.

Could be used as guerilla style in the form of stickers - trick also relates to football. Not sure if there is something here, but an Idea!

An interpretation of A Magic Alphabet.

Maybe 'the trick is right in front of you.' Or something along those lines could be my tagline, and from that I could create a series of typographic images based around the trick being hidden but still there once you know about it.

'It's easy when you know how.'

Magic Trick.

Second image is a fusion of Magic and Trick.

Branding for the organization.

I tried doing a some optical illusions - these are just test and not the true way to do them, but gives you the idea.

Magic Brief - I spent a while debating what type design to come up with.

Randomly just googled "magic alphabet"

There is a whole history behind it it seems,

'Magicians created their own magic alphabets to disguise their magic from prying eyes.'

I have taken some of the symbols and letterforms from various alphabets that could be used to represent the letterform, so it is recognizable, but still has the 'magic feel' to it.

I live traced and edited the letterforms - the edges are not exactly smooth, but i like that. It makes it seem less technical and more ancient which relates to Magic a bit more.

Here are my design sheets.

After spending the last half hour scanning and rotating. Blogger seems insistent to upload things upside down...