Initial identity ideas for perception. I am liking the bright colours against the fine line of type. The letters need more work, this is just a mock up and I did it fairly quickly. So I am going to work with precision a bit more now. I really like the C , but I feel the other characters need to be just as strong - maybe the O could have a diamond shape in the middle so that it compliments the C. The E needs to be strengthened - maybe thinking more about the shape of the letters and how the change of direction of the line could be incorporated.
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The next images are how I reflected on wanting to make those changes. I think those small changes have made a difference, I am still feeling the need to improve certain aspects. I really like the P, R and C. These are definitely the strongest letters. I think that is because of how the there are two directions of line within the letterform so that it looks like a fold in some way. I could improve the N alot more because it could use a similar style. I am still insure about the O because it seems like the odd one out and the T and I need more detail and definition.
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